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Email Marketing Best Practices Rolling Strikes
Who says the word "free" doesn't work with e-mail?
NEW YORK, NY (October 1, 2007) - Brunswick Bowling and Billiards has turned an offer of an hour of free bowling in return for e-mail contact information into a database of almost half a million e-mail addresses. Some managers say the database has helped them meet their sales goals for the year.
An astronomical 40% of people who supply their e-mail address to sign up for Brunswick's Bonus Zone program redeem the coupon, which allows the recipient and up to four friends to bowl free for an hour. The high redemption rate is no doubt due at least partly to the offer's value.
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