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Email Marketing Best Practices E-mail marketing-a bright star in a dim economy
One question has dominated my conversations with clients and in online forums over the past several weeks: ?Is my e-mail marketing plan recession-proof??
The answer is that it certainly should be. E-mail marketing is something that companies turned to initially because it was an inexpensive way to reach large numbers of customers. Over time it has evolved and today has one of the highest ROIs of any marketing expenditure.
As the economy slows and businesses evaluate ways to conserve resources, marketing is often one of the first line items to be reviewed and sometimes cut. Despite its cost-effective nature, e-mail marketing is still a potential target. The key to successful e-mail marketing is to make sure your house is in order. Marketers can start by putting in place processes to provide tangible, bottom-line results.
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