Email Marketing Best Practices from Opt-In News


	Email Marketing News		Email Marketing Research		Email Marketing Best Practices		Email Marketing Glossary & Terms

Email Marketing Best Practices

Double Opt-In
You may have heard a lot recently about the process of 'double opt-in' email campaigns. Here's a brief look at what double opt-in actually means and the pros and cons. Click here to read more

Increase your Open Rate
There are any number of ways people measure their success at email marketing - the fact that it is so measurable in so many different ways is one of the greatest strengths of the technique. One of the first metrics to emerge at the dawn of email marketing was the open-rate. How many of your recipients are opening the email that you send in order to actually GET the marketing message? Click here to read more

Why People like HTML Email Marketing Messages
The results of a recent survey showed that when people preferred HTML email marketing newsletters, they preferred them because... Click here to read more

Email Marketing Tips for Tourism Marketers
These are troubled times for the tourism industry. The marketing dollars spent now, more than ever, must hit their mark. Direct email marketing is a low-cost, high yield avenue that many hotels, travel associations and tourism groups are taking to get the most from marketing budgets strained during tough times. Click here to read more

Email Marketing Permission
Email marketing permission. It's defined as 'formal consent' to receive email marketing messages. Permission is a hot topic in email marketing. In this article, we'll take a quick look at what it is, what it isn't, and how to go about getting it. Click here to read more

3 Easy Ways to Track your Email Marketing
You can hardly read a business magazine these days without being reminded of ROI, Return on Investment. From an email marketing perspective, understanding this number helps you determine where to put your advertising dollars, which campaigns are performing best, what percentage of your dollars are turning directly into income, and how much it costs you to find and retain customers. Click here to read more

Email Marketing Delivery Counts
If you use email marketing to communicate with and market to your customers, deliverability is increasingly important to your success. The most legitimate, honest, and forthright marketer in the world can do everything right, but if 20% of the mail is not reaching its intended target, there is a tremendous amount of missed opportunity. Click here to read more

Five Challenges for Email Marketing
Savvy marketers are using email marketing in a variety of new and creative ways as a strategic part of their marketing mix. To start your thinking down the right path we present five challenges for your best email marketing efforts yet. Click here to read more

Strategies for Email Success
The key to email success is developing, reviewing and refining a comprehensive email marketing strategy. Use the areas below to form a comprehensive strategy that will help your email campaigns succeed. Click here to read more

The Catch-22 of Email List Building
The boss may not like it, or understand it, but the best way to improve email performance could be as simple as (gasp!) decreasing the size of your email list. Click here to read more

Running With the Wrong Crowd?
Your Email Service Provider’s clientele can directly impact your email deliverability. Click here to read more

8 Email Strategies for 2008
Introducing eight key email marketing strategies for success in 2008 Click here to read more

How to Build a Test Plan to Improve Your Email Program's Effectiveness
Here's an exerpt from SubscriberMail CEO Jordan Ayan's book "The Practical Guide to E-mail Marketing" on email testing. Use this checklist next time you go into a meeting to discuss how to improve your e-mail marketing performance. Click here to read more

Best Practices for Post-Merger Email Marketing
Any company that merges or incorporates another into its fold ends up dealing with several e-mail marketing challenges. Click here to read more

Everything You Need to Know About Email Marketing, You Learned from Your Mother
Tuck your shirt in. Clear your plate. Speak when spoken to. For most people, a mother's wisdom helped them navigate through life as a child and imparted values that still influence their actions today. Marketers would be wise to apply some of mom's lessons to their email marketing efforts. Click here to read more

Rolling Strikes
Who says the word "free" doesn't work with e-mail? Click here to read more

Blocked images on incoming e-mails present problems for marketers
With many consumers blocking images on incoming e-mail, marketers must be prepared to use other means to engage their audiences, according to a new study from SubscriberMail. Click here to read more

Email March Madness
Is your email marketing game strategy keeping you ahead of the competition and producing wins? Here are some game plans to get your campaigns in top shape for a winning season. Click here to read more

Email: Time for a Makeover
E-mail marketing's been around a long while, relatively speaking, insofar as online marketing is concerned. It was a white-hot topic two or three years ago, but talk has largely shifted to sexier forms of online marketing: search, video, and all that is Web 2.0. Click here to read more

E-mail marketing-a bright star in a dim economy
One question has dominated my conversations with clients and in online forums over the past several weeks: “Is my e-mail marketing plan recession-proof?” Click here to read more

6 eNewsletter Reminders
A good eNewsletter best practices article by Jordan Ayan, the chairman of Create-It! Inc., a technology consulting firm, as well as the CEO of SubscriberMail (www.subscribermail.com), an e-mail marketing company that provides permission-based marketers with services and tools to develop and deliver e-mail. This appeared in Chief Marketer magazine. Click here to read more

SubscriberMail's email marketing software and services | Site Map | Contact Us