Beyond the Click- Understanding what your email campaigns are doing beyond the click-through.


	Email Marketing News		Email Marketing Research		Email Marketing Best Practices		Email Marketing Glossary & Terms

Email Marketing News

Beyond the Click- Understanding what your email campaigns are doing beyond the click-through.

Many people review their email messages and campaigns by looking at open rates and click-through rates. While these statistics are invaluable to understanding a certain level of the success, many people don't understand the value of digging a little deeper to really understand what is happening "Beyond the Click"

You may already know how many people clicked on links within your email message, and who they are, but imagine the insight you can glean if you were able to know what they did after they clicked, if they purchased, how long they spent on the destination site, and any of the other metrics you can review in your Web site analytics.

Integrating email tracking with Web site tracking enables email marketers to truly gauge the effectiveness of their email campaigns by easily and seamlessly tracking visitor behavior from the Inbox through to the shopping cart, and every point in between.

Integrated Email Analytics can help you: -understand where visitors went after they clicked on a link in the email message -know if they went to the area of your site that you hoped they would -know how much time they spent at the destination -know if they ended up purchasing, and if they purchased what you sent them to the site to purchase -know if and how your email visitors are different from your other site visitors

These and many more insights enable you to make more effective and targeted email messages and campaigns, as well as help you develop your Web site to be as effective as possible at reaching and influencing incoming traffic resulting from email campaigns.

To help you move "Beyond the Click," ClickZ Marketing Excellence Awards winners ClickTracks Analytics, Inc. and SubscriberMail are pleased to introduce and offer Integrated E-Mail Analytics. This technological partnership was designed to give marketers analytic insights from the click-through through to the buy. The soon-to-be-released ClickTracks 5.2 (estimated launch date: December 2004) will feature fully integrated support for SubscriberMail's suite of email campaign services.

SubscriberMail's email marketing software and services | Site Map | Contact Us