Thinking outside the Box


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Email Marketing News

Thinking outside the Box
Many of SubscriberMail's email marketing clients are 'pushing the envelope' to help drive business by developing unique aspects to their email marketing. Here are just a few examples of how our clients are using HTML email campaigns in interesting and innovative ways.

Changing Purchasing Cycles An auto dealer sends emails to clients when someone requests a specific used vehicle. He offers them an enticing trade-in offer as well as a great value for a new purchase.

Capturing a Creative Audience with Stunning Images A creative agent sends an email with stunning images as their message. This links to a flash presentation via their Web site that enables readers to view portfolios and find new photography talent.

Supporting Enthusiats A professional sports team sends emails to fans giving them the latest scoop and an 'insiders look' at the team and season.

Driving people to Events A major radio station sends messages to subscribers to notify them of upcoming promotions and help stimulate buzz around events they are sponsoring.

Consolidating News A chemical organization sends emails to their constituents that consolidate headlines from all of the best industry journals and resources. Recipients can quickly see what's happening in their industry and the sender reinforces that it is an expert in the industry.

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