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Email Marketing Best Practices Blocked images on incoming e-mails present problems for marketers
With many consumers blocking images on incoming e-mail, marketers must be prepared to use other means to engage their audiences, according to a new study from SubscriberMail."
A 2007 study by the Email Experience Council found that 21% of reviewed e-mails appeared blank when images were turned off. But a recent study by e-mail services provider SubscriberMail showed that responses improved when an e-mail message was optimized to have an impact even when images are not displayed.
In the SubscriberMail study, an e-mail message not optimized for image suppressions was sent to a test panel of about 50,000 subscribers, while a version of the same message optimized for non-graphical display was sent to another panel. The optimized version saw an 87% increase in clicks, according to SubscriberMail.
SubscriberMail suggests five ways to create a compelling e-mail message even when images are disabled:
SubscriberMail's email marketing software and services | Site Map | Contact Us Copyright Copyright © 2008 SubscriberMail&trade, LLC. All rights reserved. SubscriberMail&trade is covered by U.S. Patent No. 6,769,002 |
